Its just a bit brighter than my natural lip shade. There's also some very subtle shimmer in this shade. I usually don't like shimmery lips but it works this time.
|No primer, one swipe|
The consistency of this is amazing! Similar to that of a tinted lip balm. I have really dry lips and usually only wear lipstick when I exfoliate my lips prior. Translation: When I have tons of time to get ready. So this was a perfect fit.
As for wear, it lasted me about 3 hours before I wanted to re-apply. The glossy appearance disappears after the first hour or so, but the color remains in tact. The formula wasn't drying at all. It actually eliminated the need for Chapstick during the day. Which is amazing for me, to say the least.
|2 hours wear|